3 of the Best Ways to Create an Events Community
/0 Comments/in Corporate Events, Edmonton Events, Event Planning /by Courtney Coulombe3 of the Best Ways to Create an Events Community
Planit Events Inc. shares 3 of the best ways to create an events community and encourage growth!
3 of the Best Ways to Create an Events Community
Creating a community around your event or even your organization reaps significant benefits. Some benefits include increased brand awareness, customer/event attendance retention, increased website and social media traffic, giving your brand a personality, and so much more! It’s important to note that building a community is not easy and it will not happen overnight. Today I thought I’d share 3 ideas to help you create your events community!
Social Media Channels
Social media channels play many functions in a person’s day-to-day life, one of them is connecting with like-minded individuals. Think about the groups or pages you follow on Facebook, the groups you are a part of on LinkedIn, and the pages you follow on Instagram. These are just a few examples of communities. Social media, when brought in as one element of a community can help make your community stronger! So how do you do it?
First, it’s important to identify where your target audience spends their time. Which platforms are they interacting with most? What types of groups are they already a part of and what types of pages do they follow? Once you have figured out these questions, you will be able to find a way to portray your brand’s voice online. I recommend starting groups on various platforms and testing where you are receiving the most traffic and engagement. Once you know which platform is right for your community, you can put your major focus on it.
Host Community Events
Hosting community events is another excellent way to really build a strong sense of community and create a bond between individuals and your brand. Keep in mind, these events don’t have to be big and expensive! They can be as simple as hosting an online educational webinar where the floor is open for interaction afterward or even a small networking event at a local lounge! The possibilities are endless here, so think about what types of events your community finds valuable and fun and put the two together!
Looking for more benefits on why your brand should host an event? Check out our blog!
Listen to Feedback
I can’t emphasize this enough, but listening to your community’s feedback will play the largest role in the success of your community and initiatives. People want to feel included and they want to feel heard. It’s important to not only recognize this but see the true value it holds! Of course, you can’t accommodate every suggestion, nor can you make everyone happy, however when you are noticing a consensus of a similar opinion it may be something to investigate! Give your community lots of opportunities to give feedback, the good and the bad. It’s important to learn what you are doing well (so that you can continue) and what needs some improvement. Using these insights will bring more value than you could ever expect.
Ok, so you have a few ideas in your pocket now for building your community… but where should you start? I suggest starting with identifying who you are as a brand and then identifying who your audience is and how they typically engage. EXPERIMENT! Try things out, see what’s working and see what’s not. Don’t forget to find metrics to measure engagement so that you can identify how exactly you can build your community.
As always, Planit Events Inc. is here for you! Whether you just have a few questions or you’re looking for professional events help in the Edmonton area, send us a message and we would be happy to see how we can help out.
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